Best b2b email marketing software how to#
How to implement: Whether you’re in customer service, social media, banking or the automotive industry, you can create a list of the best content you’ve read and share it through email to your subscribers with links to this content. He’s helping his readers do better, which adds a lot of value to his subscribers. Hiten is able to deliver great content directly to his readers without them having to search the content out online. Curated content email templateĮach week, CrazyEgg and Kissmetrics founder, Hiten Shah sends a roundup of his favorite posts on topics that include SaaS, marketing, sales and growth. When to send: Each time you get a new subscriber 2. You can also provide helpful links to content such as most popular blog posts or white papers, or links to your social media profiles In the email, make sure you introduce yourself and company. How to implement: Whether you use auto-responders or send the emails manually, welcoming new subscribers to your company email list is a great way to build a strong relationship from the beginning. When you sign up on their web form, Buffer's welcome email includes links to their support email address and a link to their Twitter profile. By doing nothing, you make it difficult to create a strong impression.
Best b2b email marketing software series#
Therefore, if a subscriber signs up to something, whether it is to receive future blog posts or a series of email tips, it makes sense to thank them and welcome them. Welcome email templateįirst impressions count. Now that's out of the way, let’s get started! 1. If they do not opt-in and you send a marketing email to them, then you risk being fined by GDPR (Learn more about GDPR and email marketing best practices here). We’ll start with B2B email marketing examples from the top of the funnel and work our way through the entire customer journey to help you increase engagement and deliver better results from your email marketing strategy.īefore we begin, here's a quick reminder that you need permission to send emails to your subscribers.Ī subscriber needs to opt-in to your email campaigns. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. So, what kind of emails can you send your email subscribers? 21 B2B email marketing templates (This is exactly why more companies are investing in account-based marketing.)
Subscriber engagement is unlikely to grow if you send the same type of emails over and over again.įor example, think back over the last 12 months and the number of times you have sent the same kind of email to your entire list. You can do this by sending different types of email campaigns. Increased subscriber engagement means more sales, higher revenue per customer and overall, better profits.īut, how do you increase subscriber engagement? It’s numbers like these that makes email marketing so valuable.īut, how are you using email marketing for your business?Īnd what email initiatives are you focusing on today?Ī study by Strongview found that for most businesses this year the top priority for email marketing is clear: In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. Studies show that 42% of organizations believe email is one of their most effective channels to generate new leads, while 59% of B2B marketers say email is the most effective channel for generating revenue. We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste.Įmail is the undisputed king of B2B marketing.If you can increase subscriber engagement with every email you send, then you will increase sales, average revenue per customer and overall company profits.A top priority for email marketing this year is to increase subscriber engagement, becoming even more important than segmentation, email marketing analysis and lifecycle messaging.
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